Netflix and the rate hike

Seems like Netflix users are pretty upset at the 60% rate hike in service fees to access the content.  In many ways it is not their fault, as Hollywood and the ISP's make it more expensive to exist.  One curious note is that their followers on facebook as grown substantially over the last 24 hours.  It appears everybody is liking them in order to access the comment section on their page, to leave a negative comment.  Despite the rate hike, Netflix still has the cheapest service.  How bad has the negative comments come in?  Eric Mack of CNET was writing a column on the onslaught of negativity in reaction to the announcement and in the time it took him to write a paragraph for the article, over 300 comments poured in.  Let's see where this eventually goes Netflix.