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Tuesday
Sep272011

Now your car is tracking you too...

Apple got into a bit of trouble a couple of months ago when it was revealed (although not really surprising) that the iPhone tracked your whereabouts.  Well, all smartphones do this.  After all, how would your carrier know how to charge you for calls and services you use if they didn't know where you were when you used them?  The rule of thumb is to always expect any connected device to be tracking or keeping some information about you on the device and possibly sending it somewhere, with or without your permission.  The latest example of this is Onstar.  You may be familiar with the commercial, buy a new GM car, get Onstar free for a year.  After the year, you either continue the service by paying a monthly fee or cancel it.  Well, GM recently revealed that when you cancel the service, the service still tracks your movements and reports it back to GM.  Why, well it's a growing trend called "aggregate data".  Companies collect data, any data possible and sell it to interested marketers.  GM claims you can "opt-out" by calling them, however, do you really trust them to stop when they've been doing it without notifiying you for this long?  For more read this ArsTechnica article.

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