Apple will match that price!

Apple has quietly begun price-matching other major retailers on sales of the iPhone 4 and iPhone 4S, potentially bringing down the devices' cost by almost $50. According to a source speaking to MacRumors, the company recently gave its retail stores authorization to discount the two iPhone models upon request, though if you don't live near a retail store and buy your Apple products online, you'll be out of luck.  Officially, they will price match up to $50.