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Tuesday
Feb192013

Best Buy declares war on showrooming!....Yeah Good Luck with that

For those who may not be aware, showrooming is the increasingly popular (I do it alot) trend of people going into Best Buy or similar stores, trying out the merchandise and then going home and doing the smart thing and ordering it online at a significantly cheaper price.  

For brick-and-mortar retailers, showrooming is an existential threat. It saps their life away when customers visit a physical store to look at products such as smartphones, but then buy online to get a better deal.  

But now, Best Buy says it has a solution to the problem: It's enacting a permanent policy to match the price offered by all local retailers and 19 online competitors. “They don’t want to lose more market share to online retailers,” University of Michigan business and law professor Erik Gordon told Bloomberg. The policy will go into effect on March 3 and includes price-matching against Amazon.com, the biggest beneficiary of showrooming.

Best Buy has little choice. It's the top victim of the behavior, according to a December poll from market research firm Harris Interactive. 

Among the consumers who said they showroom, Best Buy was their biggest resource, with 24% saying they stop at the big-box tech retailer to check out its merchandise before buying elsewhere. Wal-Mart  was the No. 2 resource, with 22% of showrooming consumers checking out products at its stores that purchase online.

It should be fun trying to get a price match at Best Buy.  Somehow I think they will still find a way to screw you out of your money.  Remember the technology trade in gimmick they had a couple of years ago?  How did that go?  I really cannot stand that place, but I must admit, they do have clean bathrooms.

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