Do not get ripped off on Black Friday...Part Two

Check the Price Elsewhere
Black Friday deals often look amazing when compared to suggested retail prices, which is almost always how ads describe any discount. Suggested retail prices aren't always applicable outside of Black Friday, though. Lots of products are readily available for well below the manufacturer's suggested retail price (MSRP) regardless of the time of year. You just won't find proof of that in the Black Friday ad.

If a sale looks great, look for the same product elsewhere. Look up other retailers, both online and in physical stores. An HDTV might have a $2,200 MSRP and be on sale for $1,400 on Black Friday, but you could just as easily find it available for $1,500 any other day if you look at another retailer that isn't pushing that model at that price for just that day.

Black Friday ads are designed to make the savings look unbelievable, and they almost always use the MSRP to show just how much you'll save. If you find out you're saving only 10 percent instead of 50 percent, you might think twice about braving the Black Friday crowds to get the gadget you want.