Say goodbye to your "Framily", not that you knew what it was...

Sprint eliminated its "Framily" plans because they were difficult for consumers to understand and compare to other carriers' plans, David Owens, Sprint's senior vice president of product development, said at the launch of the Sharp Aquos Crystal phone on Tuesday.

Sprint threw a huge advertising and marketing campaign behind its "Framily" system, which lowered rates based on how many people joined a family plan. The strategy only lasted eight months, though. This week, after switching CEOs from Dan Hesse to Marcelo Claure, Sprint ditched Framily in exchange for a more industry-standard shared family data plan.

The new Sprint Family Share Pack offers 20GB of data plus unlimited calling and texting for $100 per month on up to 10 lines through 2015. In 2016, Share Pack owners' costs would go up by $15 per line. Sprint will pay up to $350 in early termination fees for subscribers who want to switch from other carriers.