Dish's new Sling TV Internet TV service starts at $20

Fewer people -- and particularly fewer young people -- want to pay for cable or satellite TV service. So Dish Network, which has been gradually shedding subscribers, is trying something a little different to acquire new customers: It's launching Sling TV, a cheaper Over-the-Top (OTT) Internet TV service, which starts at $20 and includes a slate of Disney and Turner Networks channels, among others.

The service is scheduled to be available in the coming weeks -- no exact launch date was given -- on an impressive array of Internet-connected devices, including Xbox One , Roku media streamers, PCs, Amazon Fire TV and Fire TV Stick, and iOS and Android smartphones and tablets.

"Millennials don't choose paid TV," said Roger Lynch, who was named CEO of Sling TV LLC. "So we designed a service based on how millennials consume content, with no contracts. You can come and go as you please."

Lynch said that users can pay for a month at a time and that the theme for Sling TV's marketing and advertising campaign would be "Take Back TV."

The $20 Sling TV base package includes ESPN, ESPN2, Disney Channel, ABC Family, Food Network, HGTV, Travel Channel, TNT, CNN, TBS, Cartoon Network, Adult Swim, and the "best of Internet video" with Maker Studios. Add-on packs with additional kids and news programming will be available for $5 each.

Lynch said the launch channel lineup was set, but the lineup would evolve over time and other channels would be added. No DVR capabilities or local channels would be available to Sling TV subscribers, but they'd be able to access plenty of on-demand content, he added.